TOBACCO Nexus
Company profile

British American Tobacco.
Vuse, Velo, glo and Reynolds.

British American Tobacco is one of the world’s largest tobacco groups, with a portfolio spanning cigarettes, vaping, nicotine pouches and heated tobacco. Tobacco Nexus tracks BAT through its global subsidiaries, brands, lobbying activity and New Categories strategy.

£25.6Breported 2025 revenue
2017Reynolds American acquisition
3global New Category brands
180+markets cited by BAT

Data: British American Tobacco 2025 Annual Report and 2025 preliminary results for reported revenue and New Category structure; BAT corporate materials for Reynolds American, Vuse, Velo, glo and market footprint.

Why BAT matters

BAT combines an old cigarette business with one of the broadest nicotine portfolios among the major tobacco companies. Its strategic cigarette brands include Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans. In the United States, its 2017 acquisition of Reynolds American brought BAT deeper control over brands and structures such as R.J. Reynolds, Newport, Camel in the US, Vuse and Santa Fe Natural Tobacco Company.

BAT’s influence network is especially important in the context of vaping and oral nicotine. The company consolidated its New Category strategy around Vuse for vapour, Velo for modern oral nicotine and glo for heated tobacco.

Core brands and products

BAT’s tobacco and nicotine portfolio includes combustible brands, vaping devices, nicotine pouches and heated-tobacco systems. The company presents New Categories as central to its future growth, while tobacco-control researchers scrutinise how these products are used in lobbying and marketing narratives.

DunhillLucky StrikeNewportVuseVelogloReynolds AmericanNicoventures

Influence questions

BAT appears in Tobacco Nexus through corporate ownership chains, national subsidiaries, lobbying firms, product-science activity, trade associations and nicotine-sector campaigns. Its New Categories portfolio is particularly relevant because regulatory debates over disposable vapes, flavours, nicotine pouches and heated tobacco increasingly shape BAT’s commercial opportunities.

Database relevance: BAT-linked entries may involve Reynolds American, R.J. Reynolds, Nicoventures, Vuse, Velo, glo, lobbying intermediaries, event platforms and organisations participating in regulatory debates over nicotine products.

Related resources

Sources and data notes

This page was drafted from public sources. Company figures and product information should be checked against the linked annual reports, regulatory filings and official pages before citation, because financial data and product portfolios change over time.

Tobacco Nexus  ·  tobacconexus.org © 2026 Alistair Servet  ·  CC BY-NC-SA 4.0 ← Resources